Digital Marketing

What Does A Digital / Social Media Marketing Agency Do?

Social media marketing agencies use strategies & tactics on social media platforms to deliver a communication storyline to your prospective customers in order to build more awareness (top of the funnel) for your products and/or service offerings.

There are social media agencies who strategise and design creative campaigns, write copies, create design elements, and post them on the brand’s behalf on their social media channels, to establish two-way communication with the followers/fence-sitters of the brand’s social media handles. So far, the KPIs include - reach, impressions, engagement & follower growth. This is a branding outcome.

And then there are agencies who go a bit further and use social media advertising to drive ad campaigns, create landing pages and define audience targeting groups (aka ad groups), and deliver a measurable KPI in terms of top-line sales or leads for the brand (middle & bottom of the funnel). This is a performance outcome. Hence, certain social media agencies also call themselves performance marketing agencies.

What Can We Do For You As Your Social Media Marketing Agency?

We’ll get you results. This involves creating campaigns that you’re proud of, let’s say if you saw it in your feed, you’ll share it with your peers and friends. And these campaigns will be measured using KPIs like reach, engagement & followers. These campaign ideas would be created from scratch using our team of copywriters, graphic designers, motion graphic artists, photo & videographers, and strategists. It would be unique and thought-through to deliver a key message to your customers.

Our ability to understand your customer personas, their psyche, and content habits are skills we’re super proud of as a social media marketing agency. We’ll also be doing a large competition study on a quarterly basis to help you be at peace with what your good ol’ neighbors are up to. Apart from great content ideas, we’ll help in the dissemination of these content ideas too. This will involve the use of influencer marketing , running giveaways and contests, creating AR filters, detailing an elaborate hashtag strategy, following the right trends and participating in moments, doing some memes too once in a while, and of course, using some nice peppy music wherever applicable. Also, we’re excellent with reputation management & customer engagement tactics too!

As a social media marketing agency, we did the obvious things first like - fixing up a great scope of work, hiring the best talent we could, keeping a competitive price for our clients, and building a great portfolio of the work we’d in the past and invested in the world’s best social media analytics tool. But apart from that, where we really bring a stark difference is our investment in the processes. We use project management tools to come together on the same page, and assign tasks, we have internal processes like ‘Sharktank’ where people pitch their campaign ideas and are evaluated by our directors, and we’ve established ground rules of what a good social media project should look like.

Brand Awareness
Social Media Engagement
Creative Content Writing
Influencer Marketing


Online Reputation Management

Social Media Strategy